CEO Joe Woodard: Moving CPAs from Routine Tasks to Trusted Business Advisors

Searching for fresh ways to grow your accounting practice or wondering how your CPA could better support your business? Don’t miss Gene’s conversation with one of his accounting idols, Joe Woodard. They explore how Client Advisory Services (CAS) can help accountants level up, boost their profits, and serve their clients in more meaningful ways. You’ll get practical tips for pricing your services, creating service packages that make clients happier (and more loyal), and using technology to turn the old controllership model on its head. Whether you’re an accountant ready to break free from the tax treadmill, a business owner who wants more out of your CPA, this episode is for you.

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Topics include: 00:00 – Episode preview and welcome 01:33 – Joe Woodard’s background  03:17 – Evolution of client advisory services in accounting 04:54 – Breaking the “treadmill feeling” 06:30 – Pricing problems and how to fix them 10:18 – Building client trust with inclusive service packages 14:15 – Adopting CAS: Smaller firms vs. larger partnerships  15:17 – What CAS really means in practice 18:26 – The role of AI in the future of accounting 22:18 – The power of trust & why human relationships still matter 24:10 – CAS & business journey protection 27:14 – Scalable solutions for CAS 28:37 - Becoming the trusted single point of contact 29:28 – Info about the Scaling New Heights Conference 31:36 – Wrap up and thank you

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.