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businessAug 28, 202513:40pending

Can Africa’s Music Festivals Compete On The World Stage?

Next Africa

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About this episode

It’s the summer festival season, and while Europe and North America are seeing declining sales and smaller tours - Africa’s festival scene is on an upward trend.

Eswatini’s Bushfire Festival, and Tanzania’s Sauti Za Busara are growing, bringing jobs, tourism and support for Africa’s music industry.

On this week’s episode, Tiwa Adebayo speaks to Maputo based correspondent Tavares Cebola, who’s been reporting on the summer festival season. They discuss whether the African music industry is able to capitalise on its global popularity and how the region's growing younger middle class are fueling the festival industry.

Jennifer Zabasajja will return next week.

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Can Africa’s Music Festivals Compete On The World Stage?

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