Brand Is Back: Guy Yalif on Marketing in the Agent Era
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About this episode
Guy Yalif, Chief Evangelist at Webflow, joins Wade Foster on Agents of Scale to discuss what that means for marketers, how the playbook is changing, and why your SEO team is already your AEO team.
Guy's point: AEO is a natural evolution of SEO, not a replacement. But the work is real. Content shifts from keywords to questions. Authority shifts from backlinks to consensus in plain text. Brand and PR are back because LLMs look for what shows up consistently. And agents are not here to read your site, they are here to take action.
In this episode:
- Why LLM traffic converts 6x better (and why it is not a blip)
- The four shifts from SEO to AEO
- Why brand is back in the AEO era
- Google's WebMCP spec: when agents stop reading and start doing
- Brand guidelines as AI guardrails, not static PDFs
- Guy's six-level AI maturity model for marketing teams
- Individual AI vs. institutional AI: why individual wins don't automatically scale
Subscribe for more conversations with the operators and builders turning AI from experiment into infrastructure.
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