Birmingham Hosts HBCU Sports Events, Boosting Economy

0:00On this March 11th in Birmingham, here's what is making headlines. Birmingham City leaders just approved hosting several big college sports events, featuring historically black colleges and universities over the next two years. They greenlit two southwest athletic conference football games at Legion Field, the first kicks off August 26th with the second set for 2027. Meanwhile, the city will host the 2027 NCAA Division II track and field championships at the Crossplex. Local officials are excited about the economic lift. These events should fill up hotels, pack restaurants, and boost shopping at area businesses. This builds on a prior three-year deal. Birmingham signed in 2022 with the SWOC for their classic football match-up. The city covered up to $300,000 a year for those games, which featured teams like Jackson State University. According to council members, the conference had faced financial hurdles before. Now, they're working to strengthen ties and create a steadier model for HBCU events.

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