
businessFeb 7, 20269:20pending
Beyond the Spread: The Wild World of Super Bowl Prop Bets
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About this episode
Super Bowl betting isn’t just about the final score — it’s a full-scale entertainment economy. On this edition of BTT’s Business Minute, host Todd M. Schoenberger welcomes Las Vegas professional handicapper Richard Frazier for a look inside the fast-growing world of Super Bowl prop bets.
From the most popular wager in America — the coin toss — to unconventional bets tied to MVP speeches, pop culture moments, and game-day storylines, Richard explains how sportsbooks turn entertainment into high-margin betting markets. He also shares insights into player performance props, shifting bettor behavior, and why novelty bets are becoming a major driver of sportsbook engagement.
As wagering evolves beyond traditional spreads and totals, this segment reveals how the Super Bowl has become a unique financial event where sports, culture, and betting psychology collide.
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