Apple, Spotify, YouTube: Are Platforms Making It Harder to Start and Grow a Podcast?

At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well.

Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last year when it came to helping listeners discover and follow a podcast.

The same happened when asked how easy it was to list a new podcast, with all main platforms suffering a drop in the previous year's score.

Join your usual hosts Mark Asquith and Danny Brown, with special guest co-host Genevieve Hassan, as they break down this report, and what the bigger podcast platforms need to do to when it comes to helping podcasters start and grow a podcast.

Our guest co-host this week is Genevieve Hassan

Genevieve is a former BBC News senior entertainment journalist who's interviewed hundreds of celebrities for more than a decade - including A-listers such as Chris Pratt, Hugh Jackman, Anne Hathaway, Keanu Reeves, Mila Kunis, Justin Timberlake and Kristen Wiig. She also once interviewed comic book legend Stan Lee in a lift... She now hosts and produces celebrity interview podcast Celebrity Catch Up: Life After That Thing I Did - which won Podcast of the Year at the 2023 Independent Podcast Awards.

@celebritycatchuppodcast on Instagram

@CelebCatchUpPod on X

Genevieve's Website

Links to interesting things from this episode

• Podnews report card - results for 2024

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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