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About this episode
What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?
We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company.
He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare.
They'll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They'll also explore why the outcome that matters in healthcare goes beyond a click or checkout to the quality of the care and support that follows.
You Will Discover:
✅ How restrictions change a growth strategy and the signals a team can use.
✅ How to build useful feedback loops when standard targeting options are limited.
✅ How healthcare adds claims, privacy, and care handoffs to the acquisition funnel.
✅ How segmentation and retention can improve relevance without undermining trust.
✅ What fintech and healthcare teach us about sustainable growth in regulated markets.
Learn More:
SurpassMD:
Vivek Girotra:
https://www.linkedin.com/in/vivekgirotra/
🚀 Need help growing your app?
App Masters:
You can also watch this video here:
https://youtube.com/live/gup5jTQXic0
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The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Get every episode summarized
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