83. The SCALE System Behind a $150M Business With Michael Hern

Michael Hern built a real estate empire one dog walk, one ferry terminal coffee, and one hyper-local story at a time.

Today, he runs a team on New Jersey’s Gold Coast doing $135–$150 million in annual volume. And after all that? He still drives an hour to his farm to work cattle.

This episode isn’t just about hustle; it’s about how to build a business that works without burning out.

Michael breaks down the two-tiered SCALE model he uses to train his team and run his life. First comes the foundation:

Seen, Communicate, Add to the database, Leave a lasting impression, and Education. 

Once that’s in place, he walks us through how to evolve it:

Systems & Simplify, Challenge & Curiosity, Amplify & Automate, Leverage & Leadership, Execute & Expand.

These aren’t just tactics—they’re values. Michael also shares how unplugging for 12 days off-grid, journaling in solitude, and reconnecting with what matters has helped him grow as a business owner, a husband, and father.

This episode will give you a playbook for visibility, trust, and leadership. And maybe (just maybe!) inspire you to schedule some thinking time of your own.

Resources:

• Read Extreme Ownership by Jocko Willink
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

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