80. Team Contests That Actually Convert With Brent Hanson

What do garage sales, candy jars, and car dealerships have in common?

For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.

Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.

We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.

If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.

Let’s dive in with Brent Hanson.

Resources:

• Learn more: City of Trees Real Estate
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.