73 | Andy Crestodina on Training AI to Sell Your Brand
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About this episode
Your next sales rep might be AI—but only if you give it the right information. In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Andy Crestodina, co-founder and CMO of Orbit Media, to explore how marketers can adapt to an AI-shaped search landscape. Andy explains why visibility alone is no longer enough: brands need strong answers, evidence, proof points and clear positioning that AI systems can retrieve and recommend. He also shares his approach to AI-powered content audits, buyer personas, CTA optimization and team-wide prompt systems.
Along the way, Andy makes the case for keeping marketers firmly in control: AI can challenge assumptions and surface opportunities, but human expertise, judgment and original inputs remain essential.
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