535. How to Plan Your 2026 Holiday Pricing Without Leaving Money on the Table

If you haven’t looked at the 2026 calendar yet, this episode is your wake-up call.

In 2026, major holidays fall on Fridays and Saturdays — and that one detail changes how guests book, arrive, and leave. If you price holidays the same way you always have, you risk blocked calendars, forced turnovers, or sitting empty on some of the biggest revenue weekends of the year.

In this episode, Sarah and Annette walk through the 2026 holiday calendar and explain exactly how different holiday placements affect demand, guest behavior, minimum stays, and turnover flow. This is not about guessing — it’s about planning ahead so your calendar works for you.

You’ll learn:

1. Why Saturday and Friday holidays require completely different strategies
2. How Valentine’s Day, President’s Day, and ski weekends can create hidden risk
3. What makes the 4th of July especially tricky in 2026
4. Why Halloween doesn’t always increase demand
5. How Friday holidays like Christmas and New Year’s Day create multiple booking opportunities
6. The biggest pricing mistakes hosts make when they focus on the holiday date instead of the full booking window

If you want to protect your time, your team, and your revenue in 2026, this episode is required listening.

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