45: How to go Viral on TikTok & YouTube - Ryan Magin
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About this episode
Ryan Magin (Shortform Content Expert) shares the keys to virality on social media. He has worked with Alex Hormozi, Ryan Pineda, Grant Cardone, and more and he teaches rapid content production skills & how to monetize content through being a personal brand.
Fun Fact about Ryan, is that he is the man who started the "Hormozi Caption Craze" (caption style) and because of his work through that he has built a highly successful editing business.
In the past year, Ryan and his team has created over 1,000 pieces of viral content for people's personal brands. His approach to video editing has more to do with psychology than anything else, and that concept is the reason his team can create so many captivating viral videos in such a short window of time.
In this episode, Ryan shares his approach to interviewing people, challenges the notion of niche content, and how he goes viral over and over again.
FOLLOW RYAN:
Instagram: https://www.instagram.com/ryanmagin/
TikTok: https://www.tiktok.com/@ryan.magin?
YouTube: https://www.youtube.com/@ryan-magin
TIMESTAMPS:
00:00 - Intro
01:40 - Podcast Start
2:50 - Paying for a Seat at the Table
9:28 - Who is Ryan Magin?
17:57 - Why Conversation Content Does Better
23:13 - Views vs Followers
25:30 - Attachment to the Person not the Business
28:24 - Value Based Followers vs Bulk Followers
34:10 - Dictating How Videos will be Received
40:31 - Burner Accounts + Podcast Clips
49:03 - Document Style Content
52:00 - The Cost of a Videographer
58:50 - Struggles with Editors
1:09:35 - Team Building/ Gender Differences
1:17:50 - Different Types of Editors
1:20:39 - Ways to get Editing Jobs
1:25:51 - Advice for New Editing Agencies
1:45:27- Ryan's Fortune Cookie Advice
FOLLOW 4MEDIA:
Main YouTube Channel: https://www.youtube.com/4mediamarketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?
EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/
ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast
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