
businessMar 2, 202239:35pending
398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak
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About this episode
Ready to learn how email and SMS can grow your business?
Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing.
Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs.
Listen to Nathan and Dylan discuss:
How starting a podcast built momentum and credibility for Wavebreak
Why automation is making digital agencies irrelevant
How you can double performance by having SMS and email work together
How Wavebreak helped Ballsy increase their open rates by 30-40%
Why segmentation doesn’t have to be super granular to be effective
Why referrals are still the best mechanism for agency growth
And much more SMS and email advice...
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