383 : Stephen Carl – Use KPI's to help your failures lead to successes

Stephen will remind you that sustainable improvement means small changes every day, week and month over time to move forward. Hockey stick results happen for sure but they are unusual. More often success takes time. A long time really. Stephen suggests that identifying KPI's unique to your business once identified, tracked and used to make adjustments in your business will give you the long win. Look inward, look often and get the results you are after.

 

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Stephen Carl:                     00:00:00               Net revenue, net revenue is the most important thing because even with gross revenue, if you're getting product returns, that's not money you're ever going to see. You know? And that's another, that's another part of like a good evaluation of figuring out your, you know, the cost of goods and all your operational expenses. You know, and you know, it's, it's pretty, you know, you can do it in a spreadsheet, it's not, and you can make estimates on it. I mean it's, I think a lot of times people don't do it because they're scared of the complexity. But you know, I think that's how you can make more money per order that you have.

Cool voice guy:                  00:00:43               Welcome to the ecommerce momentum where we focus on the people, the products, and the process of incomers selling. Today. Here's your host, Steven Peterson.

Stephen P:                          00:00:57               Welcome back to the ECOMMERCE momentum podcast. This is episode 383 Steven Carl, very, very cool guy. I'm 20 years in Ecommerce, let that sink in for a second. And he said that to me in this episode about something else with Amazon....