325. Message Market Fit: Turning Great Ideas Into Communication That Lands

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”

Great work doesn’t always speak for itself. For communication strategist and author of Message Machine: How Communications Will Make You An Unstoppable Founder, Oliver Aust, getting your ideas noticed requires “message-market fit,” finding the right words and stories to make people understand why what you offer matters. In this episode of Think Fast, Talk Smart, Aust joins Matt Abrahams to discuss how to craft messages that resonate and stand out. From focusing on outcomes instead of products to building a personal brand and using storytelling to make sense of change, Aust shares practical strategies for communicating your value with greater clarity and impact.

Takeaways:

• Make people care about the outcome, not the product. Strong messaging focuses less on what you do and more on the value you create, helping your audience see and feel what’s possible.
• Good work still needs to be communicated. Building visibility isn’t just self-promotion. Clearly sharing your value, defining who you’re for, and developing a distinctive message can help the right people find you.

Activity:

• Show the picture. Choose one product, service, or idea you regularly describe. Instead of explaining what it does, describe the outcome your audience wants to experience. Make that outcome the centerpiece of your message.

Printable Expanded Takeaways & Activities

To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.

Episode Reference Links:

• Oliver Aust
• Oliver’s Books: Message Machine / Unignorable
• Ep.82 It’s Not About You: Why Effective Communicators Put Others F… 

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• Matt Abrahams >>> LinkedIn

 Chapters:

• (00:00) - Introduction
• (01:00) - Message-Market Fit
• (04:03) - Becoming Unignorable
• (05:21) - Mindset, Message, Method
• (06:12) - Building a Distinctive Message
• (08:07) - The PACE Framework
• (10:27) - Managing Communication Anxiety
• (12:44) - Storytelling as a Leader
• (15:03) - The Final Three Questions
• (19:16) - Conclusion

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