313: Humans, Algorithms, AI: The Three Things That Actually Make You Findable

What Findability Actually Is

Selective visibility strategist and business mentor Cindy Gordon breaks down what findability actually means, and it is not one thing. It is three: humans, algorithms, and AI. Most business owners think findability is about posting more, but that only touches one of the three pieces that actually determine whether you get found.

This episode walks through what each piece actually is, being the kind of business that makes a human stop scrolling or pick up your card at an event, showing up when Google or TikTok's algorithm decides who to serve, and getting recommended by name when someone asks ChatGPT or Perplexity who to hire. It is the anchor episode for a real focus on findability in the weeks ahead.

In this episode, you'll discover:

• Why findability is not one thing but three, and why most people are only working on one of them
• What the human piece of findability actually means, and why it happens in more places than just social media
• What the algorithm piece means, and why it has nothing to do with whether a human likes you
• Why the AI piece is the newest and fastest growing of the three, and what happens if you have not touched it at all
• The real story behind one recipe on one of Cindy's own websites that made well over a hundred thousand dollars, and what it proves about findability
• Why the cost of not being findable is invisible, and exactly why that makes it so easy to ignore
• A simple way to figure out which of the three you are weakest in, and what to do about it this week

Perfect for: female entrepreneurs and small business owners who are showing up consistently and still not getting found by new people, and who have never actually broken down what findability is made of.

Episode Highlights: "Findability is not one thing. It is three, and I actually say this every single episode without really unpacking it." "Thousands and thousands of people were typing that exact question into Google, and because that page was actually findable, I made well over a hundred thousand dollars from that one recipe alone." "You are not behind on something optional. You are behind on the piece that is growing the fastest of the three."

Resources mentioned:

• The Findability Audit, a free walkthrough of exactly where you show up and where you don't, across humans, algorithms, and AI (link in show notes)

Be the answer, everywhere someone might be looking.

About The Findability Audit

The Findability Audit is Cindy's free walkthrough for female entrepreneurs who want to know exactly where they are and are not showing up in AI search, Google, and social discovery. Twelve questions, a few minutes, and a clear picture of the specific findability gaps costing visibility right now. Link in the show notes.

➡️ ➡️ FREE FINDABILITY AUDIT

Connect: @exclusivelycindy on Instagram  - BOOK a Strategy Session

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About Your Host: Cindy Gordon is a Selective Visibility Strategist and 6x online business owner behind Exclusively Cindy. With a Masters in Special Education and training in Behavior Analysis, she takes an individualized approach to visibility, helping female digital entrepreneurs decide what they stand for, where they show up, and how. 

Learn more at exclusivelycindy.com