311. Scott Marcaccio, Co-founder & CEO of Myo

Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo.

With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care.

In this episode, we discuss scaling and normalizing premium PT.

We also cover:

• The 10-year rollercoaster to finding product-market fit

• Building employer brand and culture to retain 270+ clinicians

• Shifting from an athlete-focused niche to mainstream premium positioning

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Website: www.myodetox.com/
IG: https://www.instagram.com/myodetox/
Promo Code: BODYIQ for 50% off first session

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

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Chapters:
(00:00) Introduction
(01:00) Scott's background and Myo overview
(04:00) Unifying fragmented wellness modalities into modern PT
(06:00) The 10-year rollercoaster to finding product-market fit
(08:00) Major rebrand: from Myodetox to Myo
(11:00) Building employer brand for 270+ clinicians
(14:00) The rebrand process
(17:00) Shifting from niche athlete focus to mass premium positioning
(23:00) Real estate strategy and owned-operation model
(25:00) Densification over market expansion approach
(29:00) Why Myo stays pure-play and avoids service bloat
(34:00) Leadership development as the business scales
(37:00) Raising global body IQ through movement education
(39:00) The hard work between three locations and 10 locations
(41:00) Future Roadmap
(43:00) Conclusion