25. How Wildflower Bread Company's Menu Innovation Rises to the Top

How does a brand withstand the test of time? Wildflower Bread Company may know best, considering its menu staple has had a selling success for 19 years. Menu innovation makes or breaks the business. We invite you to discover how Wildflower Bread Company is rising to the top as an upscale fast casual. Join Paul Barron as he learns from Wildflower's president and CEO— Louis Bastile— walks through its creative process.

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