#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Dave and the Tenon team cover:

• The importance of aligning marketing goals with overarching business objectives to drive meaningful results
• How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
• Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes

Timestamps

• (00:00) - - Intro to the Tenon Team
• (05:15) - - How to Think About Your Marketing Strategy Challenges
• (11:11) - - Framework for Building a Marketing Operating System
• (15:49) - - Why You Should Align Marketing with Business Goals
• (18:43) - - How to Ensure Campaign Alignment with Marketing Goals
• (23:10) - - Why Proactive Planning Is Key
• (30:27) - - How to Simplify Your Marketing Processes
• (37:29) - - Leadership Strategies
• (41:55) - - Tenon’s Tools for Success
• (46:10) - - Aligning Brand Goals and Business Objectives

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