2. In-housing, Programmatic and the Death of the Ad Agency?

Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed.

Refurbed represents a part of the new digital marketing trend who are  hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies.

Following along with her talk, we explore the benefits and the risks of in-housing and how it is changing the identity and purpose of these traditional marketing roles.

We dip our toes into the deep pool that is Programmatic advertising (this wont be the last episode you hear on this exciting topic) and we meet Amanda Cohrs from the Programmanda podcast who gives us an overview of how it works, as well as offering her insight into the changing roles digital media and marketing.

As always you will find links below to articles referenced making this episode as well as further reading. If you would like to get in touch to give us some feedback, learn more about the event, or just say hi, you can go to the contact form on our website.

Alternatively you can email: [email protected]

Further Reading


https://showheroes-group.com/blog/

https://www.anura.io/blog/how-does-programmatic-ad-fraud-work#:~:text=Programmatic%20fraud%20is%20a%20subset,fraud%20campaign%20to%20the%20next.

https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-programmatic-advertising#:~:text=Programmatic%20ad%20buying%20is%20the,and%20sell%20online%20display%20space.

https://blog.relevant-digital.com/growing-trend-in-housing-in-digital-marketing

https://digiday.com/marketing/marketers-feel-growing-pains-house-agencies-become-necessity/

https://iabeurope.eu/

https://www.match2one.com/blog/in-housing-programmatic-advertising-2020-a-guide-on-how-to-succeed/

https://dmexco.com/stories/programmatic-in-housing-challenges-for-advertisers-and-media-agencies/

https://www.marketingtechnews.net/news/2021/jan/29/how-agencies-are-able-to-remain-relevant-in-an-in-house-world/#:~:text=They%20provide%20immense%20value%20because,possible%20(and%20in%20unison).

https://www.statista.com/statistics/275806/programmatic-spending-worldwide/

This episode is brought to you as always by The Digital Distillery.

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner