2: "Beauty," marketing, and Helena Rubenstein (with Alicia Maxwell)

“Beauty” … such a loaded word, isn’t it? (I hear it’s even been known to sink a ship or two.)

No matter what we think we think about "beauty," the truth is that the concept impacts EVERYTHING in our lives — from art to the environment to our health to the way we spend our dollars and the way we see ourselves.

This week, I chat with Alicia Maxwell (aka your beauty bestie) about the words we use when we talk about beauty so that we can view this broad and ever-relevant topic from a new angle.

A few things we touch on:

• The history behind the word “beauty” and its impact on, well, the way we live (nbd, right?).
• The inseparability of beauty and marketing, including Helena’s Rubenstein’s invention of “oily,” “dry,” and “combination” skin. Maybe you’ve heard of them?
• Beauty’s role in our health and sustainability — ie, can we really trust the brands that call themselves “green?”

Resources & Links:

• Learn more about our guest, Alicia Maxwell, here: https://youronlinebeautybestie.com/cleanbeauty
• All music is by Jack Pierce
• Connect with the podcast team (i.e., Nicole!) at [email protected]
• Sign up for weekly marketing prompts that don’t feel gross here.