#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
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About this episode
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
- The principles of building a community
- LinkedIn personal vs. company page engagement
- The role of executives in thought leadership content
- How companies are leveraging influencer partnerships
- How to approach LinkedIn organic and grow your audience
Timestamps
- (00:00) - - Intro
- (08:00) - - Importance of Community Engagement
- (12:17) - - Tailoring Marketing Strategies to Target Audiences
- (14:49) - - Depth Over Width in Influencer Strategy
- (17:11) - - Leveraging Influencer Networks for Product Promotion
- (20:21) - - Importance of Laser Focus in Content
- (25:48) - - Organic vs. Paid Content Amplification
- (27:56) - - Leveraging Content for Successful Advertising
- (33:34) - - The 1% Mindset in Achieving Success
- (36:35) - - Creation Strategies: Leveraging Existing Comfort Zones
- (40:35) - - Utilizing Content Variation for Effective Marketing
- (43:28) - - Investing in Employee Long-term Value
- (46:03) - - Validating and Refining Effective Communication Strategies
- (49:26) - Identifying Trending Topics on LinkedIn for Content Creation
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