105. How to decide what to share for free vs. what to charge for

This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for. 

The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.

In today’s episode, I cover:

• Tips on the type of content to share for free
• How information alone doesn’t create results
• That people who pay, pay attention
• How your information should help with their problem and guide them on how to implement the solution
• The ultimate goal of all content is to sell the transformation
• Why share the “what” and “why” for free but charge for the “how”
• How everyone’s business is different, so do what works best for you

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Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

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