10 Publishing Myths Busted: Terry Whalin on What Authors Must Know (Ep. 239)

Tonight I sat down with publishing veteran Terry Whalin to bust the biggest myths holding writers back. From his journey—spanning 60+ books, roles as literary agent and acquisitions editor, and early magazine roots—to the pivotal moment he took 100% responsibility for his author platform, Terry shared practical, no-fluff advice.

We dug into why magazines can supercharge reach, how platform and consistency trump luck, and why publishers won’t be your marketing department. Terry unpacked the “rule of five,” the power of newsletters and LinkedIn, smart library sales strategies, and how to approach rejection with a single word: “Next.” We also explored his book, 10 Publishing Myths, including the bonus “eleventh myth” about mailing your book to Oprah—and what to do instead. If you’re an aspiring or seasoned author, this conversation is a masterclass in realistic expectations and actionable steps to move your writing career forward.

Resources mentioned include Terry’s blog, newsletter, and special offer site for his book, along with tips for conferences, platform building, and making magazines your strategic starting point. We also touched on AI’s role (useful for research, risky for creativity) and why traditional publishing will remain—but with higher expectations for author-led marketing.

http://publishingoffer.com/

Watch / Listen Live 7PM CT
Watch on Rumble: https://rumble.com/JoeRooz
▶️ Watch on YouTube: https://youtube.com/@JoeRooz
Website: https://joerooz.com
 
Support The Joe Rooz Show & Go Backstage 


Support The Joe Rooz Show for just $5/month and get access to exclusive content, including The Post Show Show—where Joe returns to the ideas, questions and moments from these conversations that he wasn't quite finished talking about. 


️ Patreon: https://patreon.com/joerooz
▶️ Rumble: Click JOIN on The Joe Rooz Show channel
Locals: https://joeroozshow.locals.com 


The conversation ends. Joe doesn't. 


Special thanks to:
Executive Producer Wayne Rankin
Executive Producer Rosanna Rankin
Executive Producer Carolina Jimenez
Executive Producer Angela Wetuski
Executive Producer John Seeley
Producer Karl Nicosia

Want to be a guest on The Joe Rooz Show?
Send Joe a message on #PodMatch: https://www.podmatch.com/member/joe

Check out our partners:
Podhome.fm
Creative Edge
Get MasterPeace https://masterpeace.health/rooz

(00:02:13) Cold open and studio intro from Eagle Pass

(00:03:37) Show kickoff and host welcome

(00:05:36) Programming notes and live show schedule

(00:07:23) How to contact the show and community engagement

(00:10:50) Guest intro: publishing veteran Terry Whelan

(00:12:29) Icebreakers: books that change lives

(00:16:52) Faith journey and early career in Christian media

(00:19:49) First steps: magazines before books

(00:21:48) Landing the first children’s book idea

(00:24:30) Reality check: royalty statements and marketing wake‑up

(00:27:34) Consistency compounds: blogging and platform

(00:29:35) Learning to write for specific audiences

(00:30:53) Myths about money and why books open doors

(00:33:41) Publishers market, but authors must hustle

(00:36:03) What an acquisitions editor actually does

(00:36:52) Platform matters amid a flood of new books

(00:38:18) Balancing creativity with business systems

(00:42:21) Discipline and daily writing habits

(00:42:26) Inside 10 Publishing Myths and bonuses

(00:45:04) Libraries buy—and weed—books: keep promoting

(00:46:36) The "eleventh myth": mailing Oprah

(00:48:33) Myth Buster Actions: do what you control

(00:50:52) Consistency in newsletters and podcasts

(00:51:45) AI in writing: research tool, not a voice

(00:54:52) Who benefits most from the book

(00:56:29) After reading: first practical steps

(00:58:00) Podcasting for outreach and discoverability

(01:01:00) Future of traditional publishing

(01:01:47) Handling rejection: say "next" and move on

(01:03:02) From idea to pages: start with magazine articles

(01:04:49) Careers in publishing: get inside the house

(01:06:09) Final reflections, influences, and where to find Terry

(01:08:54) Host wrap‑up and closing remarks

- Joe "Rooz" Russiello

- Marisa Lee

- Wayne Rankin

- Rosanna Rankin

- Angela Wetuski

- Carolina Jimenez

- Terry Whalin

https://www.joerooz.com/support

https://www.joerooz.com