Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Episodes (569)
UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
Unofficial Partner Podcast
UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
Unofficial Partner Podcast
UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
Unofficial Partner Podcast
UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
Unofficial Partner Podcast
UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?
Unofficial Partner Podcast
UP514: Inside Edge x The Big Idea: Does the advertising industry understand cric...
Unofficial Partner Podcast
UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch,...
Unofficial Partner Podcast
UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures,...
Unofficial Partner Podcast
UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of T...
Unofficial Partner Podcast
UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
Unofficial Partner Podcast
UP509 Gareth Balch on the State of the Sports Economy in 2025
Unofficial Partner Podcast
UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, f...
Unofficial Partner Podcast
UP507 The YouTube Arguments
Unofficial Partner Podcast
UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
Unofficial Partner Podcast
UP505 Inside Edge - T20 Women's World Cup
Unofficial Partner Podcast
UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games;...
Unofficial Partner Podcast
UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collu...
Unofficial Partner Podcast
UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded co...
Unofficial Partner Podcast
UP501 What happens at Sportel, stays at Sportel
Unofficial Partner Podcast
UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup futu...
Unofficial Partner Podcast
UP499 TKO, On Location and the World Cup hospitality market
Unofficial Partner Podcast
UP498 Other People's Money: Does Debt have a Branding Problem?
Unofficial Partner Podcast
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Play...
Unofficial Partner Podcast
Inside Edge - Peter Hutton on Cricket, India and the rights market
Unofficial Partner Podcast
UP495 Joey D'Urso on how football shirts explain the world
Unofficial Partner Podcast
UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1...
Unofficial Partner Podcast
UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
Unofficial Partner Podcast
UP492 Wedge Issue Live @ The Open Championship
Unofficial Partner Podcast
UP491 'Don't use AI to replace thinking'
Unofficial Partner Podcast
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
Unofficial Partner Podcast
UP489 Expected Goals Live @ SOOO London
Unofficial Partner Podcast
UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World...
Unofficial Partner Podcast
UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
Unofficial Partner Podcast
UP486 The Buy Side: B2B + ROI = WTF?
Unofficial Partner Podcast
UP485 Other People's Money: Venture Studios and a European Sports Investment Fun...
Unofficial Partner Podcast
UP484 Inside Edge: Alex Balfour on cricket and the Internet
Unofficial Partner Podcast
UP483 Wedge Issues: Overthinking the Golf Business
Unofficial Partner Podcast
UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers
Unofficial Partner Podcast
UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market
Unofficial Partner Podcast
480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
Unofficial Partner Podcast
UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of
Unofficial Partner Podcast
UP478 UP Live in Lausanne: How much entertainment can sport take?
Unofficial Partner Podcast
UP477 The Bundle: 'The others are addicts, Apple just haven't been given the har...
Unofficial Partner Podcast
UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP
Unofficial Partner Podcast
UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park...
Unofficial Partner Podcast
UP474 Wedge Issues: The Jazzy Golfer Joins UP
Unofficial Partner Podcast
UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport I...
Unofficial Partner Podcast
UP472 The Business of Swimming
Unofficial Partner Podcast
UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in...
Unofficial Partner Podcast
UP470 Other People's Money: How patient is patient capital when it comes to wome...
Unofficial Partner Podcast