UP472 The Business of Swimming

Today we're talking about swimming and so we went to the London Aquatics Center in Stratford, located in the Queen Elizabeth Olympic Park. Obviously the venue for the London 2012 Olympics and Paralympic games, but also the Aquatics GB Swimming Championships, which were on while we were there.

It was an opportunity to talk about the sport in detail from lots of different angles with Aquatics GB's Chief Executive Drew Barrand and Simon Rowe, whose role is Senior Vice President at Pentland Brands, which includes things like Mitre, Canterbury, but also Speedo, who are an official partner of Aquatics GB.

You are hear because it's a swimming competition. You'll hear a load of noise in the background, but ignore that. The conversation was really good.

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