Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Fri...
Episodes (125)
The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytellin...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Us...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Te...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs....
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music fo...
Behind the Numbers: an EMARKETER Podcast
What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI a...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the D...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and t...
Behind the Numbers: an EMARKETER Podcast
The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments |...
Behind the Numbers: an EMARKETER Podcast
Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy |...
Behind the Numbers: an EMARKETER Podcast
2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power M...
Behind the Numbers: an EMARKETER Podcast
AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Minise...
Behind the Numbers: an EMARKETER Podcast
The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextua...
Behind the Numbers: an EMARKETER Podcast
What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–W...
Behind the Numbers: an EMARKETER Podcast
AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Minise...
Behind the Numbers: an EMARKETER Podcast
How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital...
Behind the Numbers: an EMARKETER Podcast
A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseri...
Behind the Numbers: an EMARKETER Podcast
What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail M...
Behind the Numbers: an EMARKETER Podcast
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Spec...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and...
Behind the Numbers: an EMARKETER Podcast
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseri...
Behind the Numbers: an EMARKETER Podcast
What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Sea...
Behind the Numbers: an EMARKETER Podcast
Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer...
Behind the Numbers: an EMARKETER Podcast
AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace?...
Behind the Numbers: an EMARKETER Podcast
Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredie...
Behind the Numbers: an EMARKETER Podcast
CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Strea...
Behind the Numbers: an EMARKETER Podcast
Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad...
Behind the Numbers: an EMARKETER Podcast
The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Sp...
Behind the Numbers: an EMARKETER Podcast
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the...
Behind the Numbers: an EMARKETER Podcast
Scaling Retail Media for the Last Mile of America with Dollar General | Behind t...
Behind the Numbers: an EMARKETER Podcast
CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring C...
Behind the Numbers: an EMARKETER Podcast
The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Dri...
Behind the Numbers: an EMARKETER Podcast
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat...
Behind the Numbers: an EMARKETER Podcast
Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining R...
Behind the Numbers: an EMARKETER Podcast
The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasse...
Behind the Numbers: an EMARKETER Podcast
The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn...
Behind the Numbers: an EMARKETER Podcast
MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Othe...
Behind the Numbers: an EMARKETER Podcast
From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Mo...
Behind the Numbers: an EMARKETER Podcast
Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: P...
Behind the Numbers: an EMARKETER Podcast
Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: P...
Behind the Numbers: an EMARKETER Podcast
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reim...
Behind the Numbers: an EMARKETER Podcast
The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal?...
Behind the Numbers: an EMARKETER Podcast
The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV,...
Behind the Numbers: an EMARKETER Podcast
The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Adve...
Behind the Numbers: an EMARKETER Podcast
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices...
Behind the Numbers: an EMARKETER Podcast
Building Brands That Stand Out In A World That Never Turns Off with Lulus and Th...
Behind the Numbers: an EMARKETER Podcast
The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind t...
Behind the Numbers: an EMARKETER Podcast