Skip to content
TrackPodcasts
businessNov 25, 202534:14pending

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

About this episode

On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve.  Listen everywhere you find podcasts and watch on YouTube and Spotify.

 

To learn more about our research and get access to PRO+ go to EMARKETER.com

 

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

 

© 2025 EMARKETER

Get every episode summarized

Each time Behind the Numbers: an EMARKETER Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

Behind the Numbers: an EMARKETER Podcast

0:00
34:14

More episodes

More from Behind the Numbers: an EMARKETER Podcast

View all episodes →