Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Fri...
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Episodes (125)
The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining R...
Behind the Numbers: an EMARKETER Podcast
AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
Behind the Numbers: an EMARKETER Podcast
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the...
Behind the Numbers: an EMARKETER Podcast
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the...
Behind the Numbers: an EMARKETER Podcast
America’s Love-Hate Relationship with (Sports) Betting | In the Game
Behind the Numbers: an EMARKETER Podcast
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Behind the Numbers: an EMARKETER Podcast
How War Is Impacting American Consumers’ Wallets | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbe...
Behind the Numbers: an EMARKETER Podcast
What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind th...
Behind the Numbers: an EMARKETER Podcast
Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numb...
Behind the Numbers: an EMARKETER Podcast
The Ruling That Could Unravel Social Media | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Nu...
Behind the Numbers: an EMARKETER Podcast
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the...
Behind the Numbers: an EMARKETER Podcast
3 Consumers Retailers Must Know in the AI Era | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edit...
Behind the Numbers: an EMARKETER Podcast
America Is Rewriting Its Relationship with News | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reima...
Behind the Numbers: an EMARKETER Podcast
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the...
Behind the Numbers: an EMARKETER Podcast
Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their...
Behind the Numbers: an EMARKETER Podcast
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | I...
Behind the Numbers: an EMARKETER Podcast
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the S...
Behind the Numbers: an EMARKETER Podcast
How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind t...
Behind the Numbers: an EMARKETER Podcast
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Spec...
Behind the Numbers: an EMARKETER Podcast
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retai...
Behind the Numbers: an EMARKETER Podcast
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout |...
Behind the Numbers: an EMARKETER Podcast
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behi...
Behind the Numbers: an EMARKETER Podcast
What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And...
Behind the Numbers: an EMARKETER Podcast
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
Behind the Numbers: an EMARKETER Podcast
Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining...
Behind the Numbers: an EMARKETER Podcast
Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habit...
Behind the Numbers: an EMARKETER Podcast
Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Bra...
Behind the Numbers: an EMARKETER Podcast
The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face o...
Behind the Numbers: an EMARKETER Podcast
Will TikTok be battling bias this year? How big can TikTok Shop get? And More —...
Behind the Numbers: an EMARKETER Podcast
Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More...
Behind the Numbers: an EMARKETER Podcast
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots?...
Behind the Numbers: an EMARKETER Podcast
What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Li...
Behind the Numbers: an EMARKETER Podcast
How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | R...
Behind the Numbers: an EMARKETER Podcast
Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And M...
Behind the Numbers: an EMARKETER Podcast
ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising...
Behind the Numbers: an EMARKETER Podcast
Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI...
Behind the Numbers: an EMARKETER Podcast
The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix?...
Behind the Numbers: an EMARKETER Podcast
President Trump’s Second Year: How the Administration Will Impact Media, Adverti...
Behind the Numbers: an EMARKETER Podcast
The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso...
Behind the Numbers: an EMARKETER Podcast
The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Pow...
Behind the Numbers: an EMARKETER Podcast