The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
About this episode
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
The reports mentioned:
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-great-btn-bake-take-off-genai-trends-2026-google-overtakes-openai-behind-numbers © 2026 EMARKETER
Get every episode summarized
Each time Behind the Numbers: an EMARKETER Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Behind the Numbers: an EMARKETER Podcast
The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining R...
Behind the Numbers: an EMARKETER Podcast
AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
Behind the Numbers: an EMARKETER Podcast
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the...
Behind the Numbers: an EMARKETER Podcast
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the...
Behind the Numbers: an EMARKETER Podcast