What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.

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Best Moments:

(00:30) X is offering $1 million for the best long-form article on the platform this month

(01:50) New data shows Threads is actually beating X in daily mobile usage

(03:10) Using specific football terms in subject lines this week can boost opens by 15%

(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl

(04:15) You can now use paid boosting to target specific audiences for Facebook Live

(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

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