500th Episode!!🔥 HATE Mail! Jay Shares it ALL!! | Ep. 500

0:00Welcome to do this not that the podcast from marketers we share quick tips things you could do right now and then we add a little bit of chaos at the end of every episode we also keep it short like this intro let's check it out we are here for the 500th episode of this ridiculous podcast do this not that oh well well I want to do on this episode my guy got to do something special I decided on this episode I was gonna read and I am going to read all the hate mail that I get but before I get to all the hate mail that I get when I started this podcast oh I hated doing it because when I started it if you go back to the very very first episodes they were these long form like you know hour long interviews with important people in marketing and it was so boring I didn't even want to listen and I didn't when I was doing the interviews I'm like oh my god I can this is so terrible and then I decided you know what who cares

1:03that's what you're supposed to do interview people for an hour get their life story find out about this that or whatever I said I don't want to do that I want to make short episodes that are weird and useful and mildly I don't know different so that's what I did I appreciate if you've been here for checking it out for a while you rock if this is your first episode well well welcome to really randomness and so normally I'd just give out all these random marketing tips and stuff and I share stuff with someone on my life but we also get in a lot of hate mail so I have a form on jswettleson.com where you can click podcast and there's a form that says ask us anything and people putting questions that we answer but then they also put in a lot of hate mail and then people also email me a hate mail and first of all I think haters are losers and I just so you know what I write back to every single piece of hate mail that we get every mean unsubscribe that we get from my newsletter I we write back the same thing we write back smell you later that's it that's all right

2:05back and I don't care I'm a big believer and then I'll read the hate mail that I have that in order to have people that are into what you're doing you have to like turn some people off so it doesn't bother me at all and I'm also sharing this hate mail not just so that way you I don't want you to feel bad for me we get plenty of nice you know people say oh my god this shows great we love you all that so don't worry about me but the reason I'm really sharing it is because we get confused you know we'll get a nasty unsubscribe in an email or we'll get somebody that leaves a really awful review and then we'll forget about all the positive stuff that people like your products or services people say nice things people are enjoying what you're doing and we just focus on the negative and you know what haters are losers and they're having a bad day they're just trying to get stuff off their chest whatever and who cares that's the that's a them problem so here we go I have a bunch of these that we've that we've gathered from like the last year or so so I'm just gonna read them and then we'll see how it goes some of these haven't even read

3:07okay here we go in no particular order people like you are why no one takes marketing seriously okay that's fine I agree I mean why don't they get so seriously relax okay you keep pushing AI like it's harmless do you just ignore the environmental damage so first of all I don't know anything about I had to protect the environment I recycle okay I what else do I do I use like a mug instead of plastic cup or something but I'm not I don't know a lot about it and what here's what I do know is that AI is not going anywhere so me not using it is not going to solve a lot of the world's problems so me talking about that's also not going to solve the world's problem so I don't even know what to say about that but I'm sorry don't use AI what do I mean to tell you anyway Jay you have dating advice on a recent episode can you just focus on the marketing stuff the rest makes me take you less seriously well

4:08first of all why are you taking me seriously the last thing anyone should do is take me seriously but listen if you don't humanity is what is going to win humanity is the algorithm okay if you can't insert some humanity into what you're doing into your marketing I don't care how boring your brand is I work for a regulated industry I'm in manufacturing we can't do this that or whatever yes you can take your camera out do a behind the scenes video of how you do X Y and Z I guarantee you that post will do better than any of the boring garbage that you put out and yeah we get in dating advice questions and I answer them because why not it's part of being a human who cares oh this next one I already see it nobody cares that you eat salmon listen I don't know why I like sharing the food that I eat and salmon I eat salmon every Tuesday night we have salmon night my house every Tuesday night for the last 16 years my my wife didn't want my kids only chicken tenders here's why I talk about salmon first of all it makes me nauseous every time I eat it

5:10my wife go was it good I'll say yeah it was really good and then and 30 minutes later I'm nauseous and I'm hungry so I eat it every week but it's a myth and if you don't like me talk about salmon I don't know what to tell you listen to another show all right next one you act like everyone should be putting themselves out there some people don't want to do that listen I'm believe it or not I know everyone says it's like you know celebrity people not that I'm a celebrity celebrity celebrity be like I wasn't popular in high school I was a nerd okay whatever and then you know when I so I'm saying that because in my regular life I'm a quiet dude I really am I sit on my couch and I watch reality TV I'm just a quiet dude and but in my work life I don't know this is what I do I don't know what the hell to tell you I don't even know what that means all right the next one you suck that's fair I do suck on many days that's awesome I do suck great you agree I agree double down on that double click whatever you're supposed to say all right Jay you're a grown man talking about reality TV like it's important that's embarrassing

6:15do you even have a man card what what is that even mean so would you be would you rather me sit here and break down the NBA playoffs and tell you about what I think the nicks are doing right or wrong how boring would that be okay I don't I don't hope I never even had a man card I don't know what that means that is the lamest dorkiest pathetic hate man I've ever gotten so yeah I don't take my man card I don't care I never had one um Jay you are negative about socializing with people your negativity is bad okay first of all I don't care what you tell me going out with people sucks okay because and I have to do it all the time because 95% of people are annoying they're self-absorbed they they're just dragging they they suck and I want to get out of there by the time I get my appetizer I want to leave so I have a problem I'm aware of this I have

7:17to force myself to hang out with people I don't know what that means I'm working on it actually know I'm not okay next one you act like everyone should be on video or speaking some people have real anxiety first of all I am I'm all in on the fact that mental health is is an enormous huge deal I deal with real anxiety issues I do I have to meditate every morning I have to go on long walks I do so many different things I do cryotherapy I I do all I can't even tell you I've done cupping I've done acupuncture recently I do so much stuff trying to trying to manage my anxiety so I feel for you um and uh me going on video or speaking doesn't help or hurt my anxiety I'm not saying it's for all people and I never want to minimize anxiety be and by the way anybody that you think has their act together that they have it all together that they don't have stress

8:20that they don't have anxiety they are full of it they are the ones who are just lying to themselves because everybody is dealing with real deal stuff you never know what somebody is dealing with and you got to be cool with everybody okay Jay you seem very entertained by yourself no one else is why do you listen why are you subscribed to my newsletter it doesn't make any sense you nerd all right uh what should we call it and the last one no one would miss this if you stopped ooh that's a that's a that's a dagger um well screw you number one let's start with that number two I will tell you I've learned a lot about doing this podcast because um one of the things I believe and and you don't need to have a podcast you don't need to have a newsletter um but you need to have something even if you send out a slack message to your team that you work with every week and say here are three new trends that are going on in the industry even if you send out an

9:20email to let's say the 10 people on your team in your company and saying here's the article I found most interesting every week and you do this every week I believe you need to do something everybody I don't care if you are starting out in your career if you're a CEO of a company whatever you're whatever doesn't matter what industry you're in I believe every single person needs to do something every single week that they never stop that allows them continuously to learn right this podcast and my newsletter because I put it out every week it forces my hand to look stuff up to read certain things to try to understand new stuff that's going on so that way I can talk about the podcasts or put it in my newsletter if I didn't have something that forced me every single week to do that then the only way I would learn would be just doing the regular work that I do every day and there's no way for me to really learn a lot more I would just learn the little bits here and there so whatever you are doing in your life I believe you need to have something a little thing

10:25that forces you to learn in whatever industry that you are in and putting yourself out there slightly it could be a slack message to a team it could be an email message to a team it could be a podcast it could be a social post that you do every week it doesn't matter if you get zero likes right we're saying this is new stuff this week that I just learned about and you do it every week and you never ever ever ever ever stop so that's why I do the podcast I hope you find it useful if you do find it useful amazing on the 500th episode you want to leave a review amazing if you want to leave me hate mail you could do that too and go to jswettleson.com let's work together we'll see you at the thousand episode yeah if you really get there that'll be wild later wait I have two huge things to share with you first I have a book coming out stupider people have done it it's coming out the first week of June and all net author proceeds are going to the v foundation for cancer research this book might be terrible but who cares when you buy this

11:27thing on amazon or anywhere else you are going to be helping to kick cancers but let's do that together the second thing is you can go to jswettleson.com on the upper right hand corner of this thing that says partner my agency wants to help you if you're a business marketer consume marketer doesn't make a difference I want to help you drive net new sales registrations growth change the design all the stuff that you are doing hit me up there also if you want to brand collabs I want to know about your brand I want to help you amplify that message go to jswettleson.com click on partner let's do stuff together and the last thing is leave this show review if it wasn't the absolute worst podcast you've ever heard and you're awesome for being here later