SPECIAL SERIES ==> 🚨 NEW: LinkedIn Feature That is Game Changer for Webinars & Events ➕ NEW Instagram Must-Know Metric! <== | BATHROOM Break #106 COLLAB: The Marketing Millennials + Do This, Not That

Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

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Two platform updates dropped this week that quietly change the math for B2B marketers, and Jay Schwedelson and Daniel Murray get into both before the AC kicks in. LinkedIn finally killed the worst part of running event ads, Instagram just made it painfully obvious which videos people skip, and there's a tight window to ride the algorithm before the rest of the crowd catches on.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:39) LinkedIn just killed the event page workaround that's been wasting marketers' time for years

(03:31) Why off-platform event ads should bring webinar registration costs down fast

(03:49) Instagram pushed share rate and skip rate front and center this week

(04:31) The first two seconds are the headline of your video, and skip rate will rat you out

(05:47) Platforms quietly amplify whoever jumps on their new features first

(06:28) Get in early on the events feature before CPMs climb with the crowd

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Follow the Marketing Millennials podcast and tune into the weekly Bathroom Break series. Connect with Daniel on LinkedIn to tell him what marketing topics you want covered next.

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