What’s Up THIS WEEK: New Social Media Law? Email Trending Tactic? Stranger Things? 😱 | Ep. 472

Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.

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Best Moments:

(00:34) Virginia limits social media scrolling for users under 16 to 60 minutes a day and Jay wonders how platforms, parents, and free speech lawsuits will actually shape what happens next.

(02:04) Jay shares new World Data Research results showing that all lowercase email subject lines can outperform polished AI title-cased subject lines and lift open rates by around 14 percent.

(03:30) Between new Forbes and eMarketer stats, Jay breaks down why social platforms are becoming the primary search engine and why captions, transcripts, and on-screen text now need to be written like search hooks, not clever throwaways.

(05:19) Jay cannot get over Avatar 3 passing a billion dollars at the box office when he does not know a single human who admits to seeing it.

(06:29) The return of My Strange Addiction sends Jay into a horrified recap of car romances, Eiffel Tower marriages, and drywall eating that makes him question both humanity and his own viewing choices.

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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