What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.

Best Moments:

(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers

(02:00) Threads reportedly matches X on daily active users—believe it or not

(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout

(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing

(05:25) Instagram tests replacing the home tab with Reels as default feed

(06:08) Cracker Barrel fires its branding agency after logo backlash

(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future

(08:00) Scrubs revival in the works with the original cast

Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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