What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433

October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn’t know you needed.

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Best Moments:

(00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now

(01:59) The right time to drop “Black Friday” in your emails for maximum engagement

(02:43) Why regular Instagram posts are basically dead and reels dominate reach

(03:37) Instagram’s upcoming redesign proves it’s all about reels and DMs

(04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing)

(06:49) Kristen Bell’s bizarre anniversary caption that broke Jay’s brain

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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