The ONE THING My Most Successful Clients Have In Common! (Klassic Kern)

0:00Which is a very unsexy conversation to have and in terms of like the internet marketing world, you know, because like Number one is math, right? And so like nobody likes that. I failed that at growing up actually. I just do it. So I'm so sorry for my math teacher. It was Ms. Poole. I really want to write her a letter. I was like, sorry Ms. Poole, it was terrible. You told me so. You were right. It was it's not a sexy thing from like a marketing perspective to try to attract people into a funnel or something. Transforming your business isn't about doing a million different things. It's about finding one big thing and then leveraging that. Frank Kern has been advising entrepreneurs like you all day every day to do just that since 1999. If you want your next million, keep listening. If you want it faster, visit frankkern.com Ford slash class. Here's Frank. So in marketing, What do you see as the most successful thing your clients do? Dude is funny. It's It's so many people say like mindset or whatever or stick to it if this or you know all of this and it's really them. They clearly understand the business that everybody actually is in.

1:05Yeah. So it will take for as a given that no matter what you're selling that it is good and that whatever you're putting out there is genuinely helpful and all of the stuff you're supposed to do. We'll just accept that as a giving people about it. Yeah. So like if we take that as like as a given thing, then my most successful clients all share this one core belief, which is we are really in the business of multiplying capital, which is a very unsexy conversation to have and in terms of like the internet marketing world, you know, because like number one is math, right? And so like nobody likes that. I failed that and growing up actually. So I'm so sorry for my math teacher. It was miss pool. I really want to write a letter. I was like sorry, it was terrible. You told me so. You were right. It was it's not a sexy thing from like a marketing perspective to try to attract people into a fund or something. Because it's number one is math. And number two, when you say multiplying capital, it implies you're spending money.

2:07So the big thing in the online marketing world is like, how do you, you know, how can you get something for nothing? You know, and that's what the least successful people are focusing on. And the clients that have really made just exponential growth are the ones that understand that I'm in the business of multiplying money specifically through advertising. So if you think about anyone who's really gotten rich outside of inventing something or inheriting money or whatever, it doesn't matter what they're doing. They're really multiplying capital. Like even if you look at a person who sells these cars, right? That person is multiplying capital. He's going to take a thousand bucks or whatever goes to the auction, buys a used car for 800 bucks, then spends 200 bucks fixing it up and then spend a hundred bucks running an ad in the penny pension or whatever and then sells it for 1500 bucks. All this person has done is taking his thousand dollar or whatever was investment and multiply it through leveraging a process, you know,

3:09and our clients and you've seen them. I've seen folks like Brooke and Carl. These are the ones who will say, okay, I've got this process, which is going to be like a sales phone or whatever. And the answer is to just put more into that and it's always advertising. So like, who's, um, there's a most successful investor in the world. I mean, the first dude who comes to mind, Warren Buffett, I guess, I don't know. I mean, he's the one on the headlines. Yeah, actually, I did the research actually, um, I think I think his like average rate of return is 21% right. So this is anyone would take the dude, of course. Yeah. So this is a guy that's everyone thinks is a genius because he's a genius. He's earned all like, you know, I'm not taking anything away from this person. It's always smarter than me. It doesn't take much, but he's still smarter than me. But he's like 21% and so his gig is held to stick a bunch of money into stocks or houses or whatever. And then he gets 21% back at the end of the year. Well, our clients that are really smart understand that that's really the pathway well.

4:11So what they'll do is they have an asset, which is a sales process like a website or sales funnel or whatever. And then they just put money into that and the form of advertising with a difference is in many cases, they'll get 21% in 30 days. And then 30 days later, the back end revenue will kick in and they'll make another 50% which means they're the total return on that investment is now going to be like 80% or 71% and they just keep on doing that. So that's that's the first thing and the second thing is they give up the fallacy of quick money. So my most successful people and you see it with us, you know, I mean, because we shoot a lot of video content together and you help me create a lot of our ads. And the most successful people ever that ever worked with are the ones that say, okay, I'm going to spend, you know, 50 grand or 100 grand a marketing this month and I'm going to get back 80. I'm going to take $20,000 hit, but I know five weeks from now due to my sales process, whatever it may be, I'm going to end up collecting another 40 grand, which means now I'm not positive.

5:22Because the people who want the fast money, they see that that negative 20,000 in the first month. And they're like, I'm out. Yeah, they switched directions. Yeah, they're going to lose. Yeah, they lose a long term play. And if you look at any like huge business, this really, you know, I think any's maybe generalization, but like most huge businesses that are just classic success stories, typically they're going to go negative in their first X amount of time. Like companies like Gutty Ranker behind proactive, I don't know the facts on this. So it's here saying, you know, but I heard that they're negative for like six months. I mean, they'll spend 100 grand this month and they won't get their 100 grand back in full until six months from now. But everything after that is crazy. Yeah. So if you look at it annualized, they're making like 100% return on it, but it's because they had that long term. Right. It goes back to what you're saying, create a system that multiplies capital and then be willing to put the damn capital in there. Right. So people are like, oh gosh, you know, it's easier. So with our minds is not because we've evolved to the point where we're working with people who actually do stuff, you know. But you remember like in the early days when we didn't know what the hell we were doing, especially around advertising.

6:26And we would try to convince someone not even to pay us for ads or anything, just like, all right, man, go out and test 500 bucks. And they would, they'd be like terrified to do it, but they'd be perfectly willing to go buy another course or attend a seminar for thousands. Yeah. But they were like, oh god, no, you know, what if I lose the 500 or 100 bucks at 200? Yeah. It's like pulling teeth. And so the most successful people are, they, they understand that no matter what happens, they're buying data. Right. So like looking at it, you know, if you run a campaign like for us, if we run a campaign, it doesn't matter if we make money on the campaign or not, because essentially what we get from that spend is going to be like a crystal ball or something. It's like, we write a check, you know, we'll say we spend 10 grand this week on a new campaign, we don't make our 10 grand back. It doesn't necessarily matter because we now get this data that says, well, here's a message that your worker didn't. Here's video content that people actually consume. Here's a page that worked and we know what needs fixing. We know what the market wants and we know where to go. So the most successful people really think like that.

7:27You know, and they think long term and that's, that's it. It doesn't matter business like, you know, our clients, you've seen them. We got people in medicine, people, you know, dentists, doctors, chiropractor, coaches, manufacturing people. The businesses don't matter. It's that concept of really understanding. We're in the capital multiplication business period. And the ones that get that and embrace it think on term, they care. Music