Who Are You? (Klassic Kern)

He was a jeep dealer.

He was also a self-made millionaire.

He had, I believe, an eighth grade education, I think.

I believe he literally jumped out of the window

in the eighth grade, which is awesome.

I wouldn't recommend my children do it,

but dude, come on, that's so cool.

Transforming your business isn't about

doing a million different things.

It's about finding one big thing

and then leveraging that.

Frank Kern has been advising entrepreneurs

like you all day every day to do just that

since 1999.

If you want your next million, keep listening.

If you want it faster, visit frankcurn.com

forward slash class.

Here's Frank, the following audio was taken

from a recent Frank Kern Facebook video.

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Okay, you had another sweaty gross video

from the unbelievably hot garage gym.

Check this thing out, man.

I just want to show off from it.

What you got right here, ladies and gentlemen,

is a 1983 Jeep scrambler,

fully kind of restored,

complete with the ultimate redneck accessory,

the wanch.

I'm gonna sit in it because I'm about to follow my face.

Today was heavy ass weight today.

All right, here we go.

Check this thing out.

Okay, so I want to tell you something about this Jeep.

This Jeep was my grandfather's.

His name was Raymond Smith.

And he was a Jeep dealer.

He was also a self-made millionaire.

He had, I believe, an eighth grade education, I think.

I believe he literally jumped out of the window

in the eighth grade, which is awesome.

I wouldn't recommend my children do it,

but dude, come on, that's so cool.

When he was like 13, he had a job driving logging trucks.

Now, this dude was from Crawford County, Georgia.

So any of my fellow Southern people

can relate to a town like Crawford County, Georgia.

I mean, it's tiny, really, really small.

And so he was 13, got a job driving a logging truck,

drove the dang thing from Georgia to New York,

and flipped it, turned it over.

You know, we freaking 13, I mean, my daughter's 13,

I can't even imagine, you know.

And so anyway, he was a Jeep dealer.

And when he sold his Jeep dealership,

he kept this Jeep.

And it's never been sold to anybody except me.

I bought it from $10.

I gave him a 20, he didn't do me my change.

He got me.

And so he kept it, you know.

And it's always been really, really important to me.

So the value of this thing, this is a five,

I'm almost like I'm bragging right now.

I'll tell you how much the Jeep is worth.

You want to guess?

I don't want anyone to hear it.

So I want people to try to steal it.

This Jeep is worth $500.

I can't swear to God.

Something happened two or three years ago.

He left it in drive or something,

and it went down this hill and hit all these trees and stuff.

And the insurance company was like, well, you know,

it's a $500 replacement value for the whole thing.

So what's amazing about this thing is that, all right.

So here's the Jeep, okay.

And over here is, you see, I can't remember,

but whatever.

This is our company's Phantom,

that's a brand new Phantom 8.

It's really cool.

By the way, we have another one too.

It's a dawn, the convertible rolls.

We use it to pick up our private clients

because we like them to have a good time and stuff.

If you were to ask me,

if you were to say, okay, man, here's your choice.

You keep the Phantom and the dawn,

or you keep the Jeep of,

I would definitely say,

off to the weight of, to the Phantom.

Sorry, buddy.

It's the snow queen.

That's the name of that car right there.

I'd get rid of it because I would keep this car

and the reason why is because what this car means to me.

And the reason this car has such meaning to me

is because what my grandfather meant to me.

So I'll tell you a moderately interesting story

that a lot of you guys will probably relate to.

Surprisingly, I did not have my act together

when I was younger.

I know that it's going to come as a shock to everybody.

And not only did I not have my act together,

I didn't ever get to know my father,

my biological father really closely.

I didn't get to know him until I was 30.

He passed away a couple of years ago, unfortunately.

So I had two dudes that I was kind of raised by.

Number one was my stepfather,

who was not really that cool to me.

And the other was my grandfather.

And I got to know him when I was in my late teens.

So from late teens like mid-20s,

he was essentially like my male role model.

And I knew I wanted to be just like him

because he was very successful.

And I also knew he wasn't going to give me any of his money.

He made that abundantly clear.

He was like, you ain't getting any of my damn money.

Get your own money.

He didn't say it like that.

He said it more through a series of grunts.

So when I was like, I don't know, 18 to whatever,

2011, really.

I was like really, really heavy into partying.

I was a rock and roll musician,

growing up and everything.

And my grandfather, he didn't really say a lot.

He was more of an action-based man.

He would get me.

And this Jeep right here, he would come to my house

after I had a show at night or something

when you're a club musician,

you get off stage at two in the morning

and then you still have to load out.

So I'd get in at like 4.30 in the morning.

He'd come get me around 6.30.

And he would pick me up in this damn thing.

And he would take me and drop me off

one of his properties that he was rehabbing.

And he would give me a sledgehammer

and the bottle of Gatorade.

And he would say, when he'd take this hammer

and I want you to knock out that wall over there

and just knock it down for me.

And I'll come get you around like three o'clock.

That was my freaking day, man.

This would be in the middle of like the hood or whatever.

So there'd be me, you know, I was maybe 180 pounds

or something back then about to die

from being hung over with a sledgehammer

hitting this freaking wall.

And that, I didn't know it at the time, I hated it,

but that really taught me a lot about the, you know,

that we really have to have a work ethic.

There's nothing ever handed to you.

And he was through that really teaching me

how he became successful.

Because again, he wasn't really a talker, you know,

so he was just like, well, I'll go do this, rock, you know.

And I got it, I understood, you know,

I understood the message was nothing's going to be handed to you.

You've got to create value, you've got to make your own way,

you've got to get up, you've got to do the stuff that sucks.

And eventually, if you keep your head down

and you do it right, you're going to be okay.

So I've always kept this cheap.

And sometimes I even drive it when I do drive it,

I break the law because it's not, it doesn't have a tag,

like California, I don't know, I can't get the damn thing smog.

So occasionally I'll drive it around.

I'm like, oh shit, I'm going to get caught driving this cheap,

you know, and it got me thinking like it's you and I,

we have this mission, or we should make it a mission

to really be somebody, two hour followers

and two hour customers and two hour subscribers.

And if we can be so monumentally impactful to them,

that they will always not only just remember us,

but always associate us with them,

just an incredible either a transformation

or an amazing benefit or tremendous value.

Or if we can somehow make them feel very, very good,

make them happy, man, I think the rest is going to be pretty easy.

I mean, obviously you should make offers in your business

and all that kind of stuff.

But dude, if we can just do that, you know,

then I think we're at the one yard line,

you know, I used to say we're at the 99 yard line

until someone that actually understands football,

it's like, dude, that's the farthest possible,

that's the farthest away you can actually be

from the touchdown thingy.

So we're almost there.

So that's why I titled this video,

who are you, it's really worth asking yourself

the question of who are you to the people that follow you,

who are you to your customers, who are you to your prospects

and then the other question to that would be,

who do you want to be, right?

Who can you be to them?

And man, if we do a good job of that, I'm telling you,

that's really something.

All right, I'm gonna roll time to get a shower.

I think I'll drive the sucker around, not that one.

But this one, I think we'll take it,

look, still have a wood back there

from what I was chopping wood for the fire in places.

Here in my little harbour,

and we have a, right man, you don't take it easy.