SPECIAL SERIES ==> AI Prompts Marketers Actually Use <== | BATHROOM Break #101 COLLAB: The Marketing Millennials + Do This, Not That

0:00Welcome to a new special series called The Bathroom Brick. That extra 10 minutes you either have to listen to marking tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from The Marketing Millennials and me, Jay Schwettelsen from the Do This Not That Podcasts at Subjectline.com. Which episode in this series we are going to go over with tips about different marking topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back with another bathroom break and I am here with the birthday week boy, Jay Schwettelsen at his birthday week. So everybody goes spam, he's an intense spam, he's an Instagram say happy birthday week because he loves birthday week.

1:00Let's go. I don't know why I don't really care. I should care. I feel pressure about my birthday, the more people in my life care about my birthday than I care about my own birthday. After the same way, it's like you feel pressure to make them feel like they gave you a good birthday. Is that the worst thing? Do I need to go to get help? So also when someone, I sometimes I kept to act, I got a gift I wanted and it's the worst thing. Yeah. Because I don't really care that much, but I know we sound like losers and we say, I have a birthday. No, I know my wife asked me what I want and I genuinely said I want compared to sweatpants and she's like, what the hell is wrong with you? Like how is that what you want? I'm like, it's legit, all that I want. And I don't want anything expensive because then I'm like, ultimately I'm kind of paying for it. I'm like, I don't want to do that. That kind of sucks. I think the biggest issue, like when we were in our year dating, we would give each other

2:03gifts and stuff like that. And then the mentality shifts when you get married and you're like, wait, we're burdening money, but we're still like, it's still like coming out of the pods. That's the point. I know. I know. So yeah, happy birthday to me. That's all like the one time a year ago on Facebook and give somebody a thumbs up. I owe random people like, hey, haven't birthday and I've heard of them since high school. I'm like, it's very nice, but it's like, I can't believe people do that. They go on there and they wish you happy birthday from like seven hundred. I'm old. So you don't get to do that on Facebook. You probably don't get that nonsense. It's strong from when I was in high school and everybody used Facebook to like a hundred people. But now I think I get seven. Right. You probably get it 200. No, no, I don't. I don't care. I don't even bother. I'm a loser. But you know, it's not a loser is this episode, at least I hope not. We're going to talk about some quick AI tips, some new things we've been messing around with both of us on AI. You want me to go first? Or you want to go? All right. So one of the things to get asked about a lot is how do you know about some of the new

3:05like ad units on all the different like social platforms because every single like week and month linked in and meta and Reddit and Pinterest and all of them are coming out with different ad units that you want to test. And one of the things that we do now is we go, we use Gemini for this. You can do it on the free version. But if you literally go to Gemini and you, it doesn't have to be exactly this prompt, but you say something along the lines of, you know, act as a paid media analyst and search for any new social media ad units or beta ad features released by meta, TikTok, LinkedIn, Reddit, Pinterest, and then you say in the last 30 days and you ask it to create a summary table of what the unit ad format is and then the minimum daily spend for that ad unit and any other information that you want. And as long as you say from the last 30 days, it'll blow your mind that it will give you a breakdown from every platform of the new ad units they're releasing. And it's a great thing that you should be doing and then testing and I don't think

4:06enough people are using Gemini and chat with TN Cloud for time-based things for marketing tactics like that. Oh, that's a thing. I'm going to say something later about a more download thing to do, but I'll add something on my research because perplexity has all like Gemini Cloud, all of us things built in. So for marketing news or marketing things happening or things happening in the industry, you could do this for any industry. I will say like search Reddit, social, news article, and recent blog, and I'll do in the last like 30 days, like you build me a reoccurring list that I'll have it run every days. I get a refresh of every news article that's coming and that's super helpful for me to know like what's happening in the marketing world is there a new social feature is someone talking about something on Reddit that I could talk about for a blog article or news that are articles.

5:07So I do this for research-based stuff and I have it run every day and mind me that it's running and examin notification of all the recent news that I need to pay attention to. I think that's super smart. I think the problem is everybody originally when Chad GPD came out originally, it wasn't connected to the internet, it was static and I think a lot of people almost got trained on AI not realizing that now, AI has obviously come a long way, it's connected in real time. So if you're not doing with almost every prompt that you're doing, some sort of time-based thing, what's happened the last 10 days, what happened the last week, but happened in the last month, right? You're really not tapping into the full power of these AI tools because just to let it run and give you stuff, you're going to get stuff from the year of the flood and that's not really, that's not going to do anything for you. And also, depending on the source, the recency matters more. For example, like, you get something within 10 days of Reddit, it means you're getting things 30 days before it had some other platform.

6:11So you needed to get it from all these sources so you could see different sources coming. So another one I've been doing, which I think is a good thing, which is you had SubjectLine.com, but something I've been doing is you could just get CloudCode onto your computer, get Visual Studio Editor, it's all, if you have the pro version of Cloud, and you just get a Visual Studio free, use your terminal on your computer. You could literally, and if you have a Mac, do a command search, terminal, bring it up. You can prompt in Visual Studio any tool that you want to build a free tool for a lead gen magnet. So like, say you want to, if you wanted to build JSON, like SubjectLine Editor, you could do that. You could do, I built something that internally that I trained on my voice on a brand voice. So anybody in the company that wants to, you could do this publicly, but anybody in

7:15who wants to, like, I have different drop-downs, like, add, social, newsletter, and they could put in it, and I'll spit out something that will sound more like me from what their idea. So I'm spending less time editing people's stuff that are putting out brand voice, brand editing stuff, and I'm doing more things. But you do that publicly, like, make a brand voice greater, make a ROI calculator, and it's a lead gen tool that you can do, so you can make an internal tool or an external tool. And it took me an hour to do it. That's amazing. You know, from a time-saver standpoint, and I don't get paid by them, I would say the AI tool that is saving me the most time is Gamma, Gamma.app, and that is a never-free version. That is only to make a slide deck of any kind, you know, PowerPoint slide deck, a Canva deck, whatever. I love this friggin' thing so much, so I go on Gamma. I upload, you know, whatever, maybe I upload an old deck, or I'll upload a word doc, or

8:18whatever I got. And then you write along AI prompt, you tell like how the design you want, you pick a couple of colors. And it makes the, you're a slide deck view that you could never make that is just ridiculously good in like two minutes. And so this thing has saved my team so much time, this Gamma.app, I love it, I love it so much. And I mean, that's probably one of the worst things in marketing. Yeah. Great deck. I appreciate presentation, dads, dads for like internal decks, sales and a little one deck, you could do so many things and Gamma, Gamma is great, so I agree. I hate making decks. I guess it works. Anything pros, anything like documentation, decks, I wish AI existed when I was in marketing ops, because this would have saved me so much time, I'd actually maybe like my job more. No, no, no, no. All right. So before we wrap up though, so it's also not only is it my birthday week, it's your

9:19better house, Ari Murray's birthday, so I want you to go by the way to go to millions, subscribe to her newsletter, that's Daniel's wife. So Dan, do you step it up like, is Ari going to be getting flowers? Are you like a romantic dude? I don't even know you understand what birthday is. It's been going in since March 1st, birthday. There's birthday month, there's birthday celebrations in every restaurant for the month we get like a little ice cream for when we get dressed. And then this birthday we kick off. So we did a birthday, yeah, like so it's birthday we kick off. So we did dinner, we got a little price, got a present. And then we're in the Eve territories, we did Eve territories too, so like it's birthday today, but she had Eve territories. So then she's like, when it starts getting to like four eaves, you have to say, I copy birthday Eve, Eve, Eve, Eve, Eve, and then Eve, there's no way you actually, that

10:20comes out of your mouth. No, that's there. And then it's birthday Eve, Eve, Eve, Eve, yeah, I forgot on the four eaves and she's like, you know, what time it is is birthday Eve, Eve, Eve, Eve, you didn't say the day. And then it's not the whole day. So yeah, it's a test, but birthday, we're going to Chinese tonight, it's good fun. She wanted to do this. I actually booked like a nice steakhouse and she's like, no, I wanted like chill Chinese where I can go and sweatpants and I'm like, okay, but she got a gift, I also got a gift from my son to her. It's like, yeah, that's going to be fun. Step it up. Well, now I got to do, you know, from my wife, I'll do Eve, Eve, Eve, Eve, Eve, I don't even know. You're going to keep doing it, but the 30th is the hardest. Now my, yeah, the 30th is the heart, but Jay is birthday is Friday. So you also got to go, and actually, wait, wait, wait, it's happy birthday Eve, Eve,

11:25Eve, Eve, Eve for you. Yes. We're going to celebrate. Oh, my God. This is ridiculous. I got to, I got to tell you wife that you need to, yeah, birthday Eve, Eve, Eve, Eve, Eve. So, everybody out there, so sorry for all the evening or whatever we just did, we'll see you at the next one. Daniel, come on, man, I got to get back to work. Get out of there. While he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers each week. We share really quick tips on stuff that can improve your marketing and I hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and the like podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.