SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.

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Best Moments:

(02:01) Why everyone’s using letter format emails—and what they’re getting wrong

(03:02) The sneaky visual signals that make your “personal” emails feel automated

(04:30) 600% higher reply rates when your email looks truly human

(05:15) Why your “plain text” email is still HTML—and why that’s okay

(06:15) The email strategy mistake of living in both the graphic and plain text worlds

(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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