Does Bullying AI Work? + Jay's TV Recos!🤖 Jay’s SCOOP | Ep. 391

Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he’s not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, really) is the key to getting more value from it.

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Best Moments:

(00:37) Jay admits he yells at AI when he doesn't like its answers

(01:18) Sergey Brin claims AI models respond better to threats

(02:45) Study from Wharton shows tone has zero impact on AI performance

(03:49) People give more info when frustrated—that’s what improves AI results

(05:00) Why giving AI more personal context makes all the difference

(06:17) The “AI is like a doctor” analogy you won’t forget

(09:00) Jay declares the Bachelor franchise is probably doomed

(09:40) Why you should skip Love is Blind US and go straight to the UK version

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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