About this episode
Australian businesswoman Holly Barter runs a dating profile consultancy service that helps singles optimise their online dating presence. Her services range from basic profile improvements including photos and bios, to a premium 'ghost matching' service where she swipes, matches and communicates with potential partners on behalf of time-poor clients. Barter emphasises the importance of intentional dating strategies, quality photos, authentic bios with hooks, and recognising red flags like group photos, ex-partner complaints and delayed responses.
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