Building for the Bitcoin Bull Run: A chat with Trezor's CCO
About this episode
In this episode of Trezor Talks we sit down with Danny Sanders, the Chief Commercial Officer at Trezor, to explore the company’s growth strategy, and vision for the future.
From navigating bear markets to scaling the team and staying true to the companies Bitcoin-first principles, we dive into what’s next for Trezor and the self-custody movement.
Timestamps:
(00:00) Introduction (AKA "The Flying Dutchman")
(05:05) Sean re-introduces us to his bosses, bosses, boss
(06:33) Danny's role in Trezor
(07:55) Joining Trezor and building in the bear market
(11:23) Big milestones since joining
(21:01) Coming from big corporations to Trezor culture
(24:44) Market strategy and expansion plans
(38:13) Being a Bitcoin-first company & supporting the altcoin ecosystem
(42:50) Plans for 2025 (bull market) & beyond
(48:53) Self-custody education
(56:50) The traditional awkward handshake (outro)
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