They Quit Everything For Bitcoin: Inside Plan B Network’s Bold Mission

They didn’t just buy Bitcoin, they rebuilt their lives around it. In this episode, Sean sits down with Giacomo Zucco & Mir Liponi, the driving force behind the Plan B Network, a movement dedicated to hard money education, community building, and supporting Bitcoin-centric startups.

In this episode, you’ll learn:

• Why they quit their traditional careers to focus on Bitcoin

• What the early Italian Bitcoin scene looked like

• Why in-person connections are key to long-term adoption

• How they're helping people get real jobs in Bitcoin (and what most people get wrong)

Timestamps:

(00:00) - Meta welcome

(01:28) - Bitcoin culture in Italy 🇮🇹

(09:55) - Radicalization in Italy post-lockdowns

(13:08) - Sharing the orange pill 💊

(16:00) - Quitting traditional jobs for Bitcoin

(17:44) - Starting a movement from meetups

(21:07) - The early days of Bitcoin in Italy

(22:52) - Bitcoin conferences then vs. now

(29:00) - Bitcoin adoption

(32:16) - Getting into Bitcoin be like…

(32:53) - Honey Badger meme origin 🦡

(34:10) - How Plan B Network started

(40:32) - Mir’s work building global hubs

(42:35) - Learn about Bitcoin (free course)

(45:50) - How to get a job in Bitcoin

(48:00) - Teaching Bitcoin to professionals

(50:08) - The biggest collection of Bitcoin knowledge?

(52:34) - Why better beginner content is needed

(56:34) - What’s changed since you started?

(01:02:10) - Tips for getting hired in Bitcoin

(01:07:20) - Want more sats? Keep your fiat job

(01:08:25) - What’s next?

(01:10:44) - Conclusion and traditional awkward handshake (outro)

Check out Plan B Network: ⁠https://planb.network/⁠

Protect your bitcoin with Trezor: ⁠https://trezor.io/