The Financial System Is Designed So You Never Catch Up

Kevin Follonier, founder of the When Shift Happens podcast, reveals the reason he doesn’t own a house and why traditional investing is quietly losing people money.

“I never trusted the system. That's why I built companies.”

That mindset eventually led Kevin to launch the When Shift Happens Podcast, where he interviews the biggest voices in crypto and business.

Don’t miss out on Kevin’s rollercoaster of a story into crypto:

• Taking a plane for a 15-minute coffee about Bitcoin

• Fixing the big reputation problem in crypto

• Surviving the 2022 market crash

• Travelling around the world for in-person only podcasts

Kevin also talks about working with Steven Bartlett (founder of The Diary Of A CEO) and what he learned about high performers while building his show.

Timestamps:

(00:00) - Intro
(01:02) - Crypto’s reputation problem
(03:00) - Why people think crypto is a scam
(06:18) - Kevin’s first business & health crisis
(07:50) - Discovering Bitcoin in the bear market
(09:17) - The coffee that changed everything
(10:10) - Reading The Bitcoin Standard
(11:46) - Bitcoin as the new internet
(13:03) - Why the system is designed against you
(14:30) - The hidden hurdle rate problem
(15:22) - Why real estate is losing money
(16:40) - Bitcoin vs traditional investing
(18:00) - Why fiat currency always loses value
(20:00) - Everything feels expensive today
(22:15) - People are financially stressed
(23:33) - What people want to watch
(25:00) - Building the When Shift Happens podcast
(27:45) - Recording 16 podcasts in one week
(29:12) - The imposter syndrome of crypto wealth
(32:00) - FTX crash
(33:40) - Podcasting is networking on steroids
(37:52) - The Naomi Campbell NFT story
(40:30) - The moment the channel exploded
(47:30) - Why in-studio podcasts win
(50:00) - The science behind YouTube thumbnails
(57:00) - Flying around the world for guests
(01:01:20) - What successful people are really like
(01:03:05) - The hidden cost of success
(01:07:20) - Why most people quit too early
(01:09:30) - Kevin’s dream podcast guests (outro)

Protect your bitcoin with Trezor: ⁠https://trezor.io/