BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399

Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you’d expect.

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Best Moments:

(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes

(01:45) How using multiple company pages to like and comment gives posts instant social proof

(02:55) The 40% engagement lift from early self-engagement tests across 100 posts

(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%

(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility

(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/