Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.

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Best Moments:

(01:32) Calendar content is the simplest year-end boost for signups and downloads.

(02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit.

(03:06) Make an industry event calendar and spotlight your webinars and launches inside it.

(04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print.

(04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering.

(06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax.

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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