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早安！感謝您收聽 2024 年 6 月 29 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。
本周重點導讀：台灣誠品回神了，為何日本蔦屋仍愁雲慘霧？年收 18 億唱片業一哥的兩大轉型啟示
- 數據顯示日本讀書的人數下降了30%，那麼從生活經驗出發，您認為書籍是否仍有未來性？
- 文章分享除了複合型書店，還需要什麼方法可以維持書店的營運不輟？
- 您常去書店嗎？去書店的時候多半是在看書還是做其他事呢？
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