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早安！感謝您收聽 2024 年 3 月 30 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。
本周重點導讀：勃肯鞋經典款外觀數十年沒變，為何仍愈賣愈好？
- 為什麼勃肯Boston鞋熱銷跟疫情的關係是什麼？
- 除了疫情之外，還有什麼因素影響Boston鞋的銷量？
- 除了Boston鞋，還有什麼鞋款也同時崛起？
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