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早安！感謝您收聽 2024 年10 月 26 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。
本周重點導讀：星巴克「買一送一」要掰了？新任 CEO 大砍促銷，背後原因是什麼？
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